Get Planstead

From "I don't know what to post" to a fully planned week.

Planstead is the content planner you'll actually want to open. Your ideas live in one place, and your week is planned in one click.

Get Planstead for $49

One-time payment. Price increases on Monday, November 16 at 11:59pm EST.

Planstead's week view, with a colorful card for each day and a Surprise me button

Does any of this sound like you?

"My content ideas are all over the place."

They're in your notes app. Your screenshots. Voice notes. A DM you sent yourself at midnight. Then planning day comes and you can't find them.

"Okay, let me just start writing."

Cue the blinking cursor in an empty box. Ten minutes of staring at the screen and you still have no good ideas.

"I'll post when I have time."

And then a week goes by. Then two. Without a plan, posting comes down to your mood and your free time, and neither is very reliable.

"I bought a Notion template... but I only used it twice."

Notion, spreadsheets and project-management apps can take hours to learn to use, they feel clunky and corporate, and they feel like more work. So you stop opening them.

"Did I film that one already?"

What did I script? Film? Edit? Still waiting on the brand to approve it? You're keeping all of it in your head and it's making content creation harder than it needs to be.

None of this means you're bad at content. It means you just need a simpler way to plan (and a planner you'll actually want to open).

Meet Planstead

A home for all your content ideas and plans.

Planstead is one happy place where every idea can live, every week gets planned, and every post has a clear next step.

It feels like a cheerful paper planner, not a corporate project-management tool. Each day of the week gets its own colorful card. It's simple enough for even the LEAST tech-savvy creator to use, and fun enough that you'll actually want to open it.

It runs in your browser, so there's nothing to download and nothing to set up. Use it on your laptop, tablet or phone.

Get Planstead for $49
Never stare at a blank week again.Every idea lives in one Idea Bank, and there's a button you can click to pick from those ideas and turn them into a weekly content plan in seconds.
Stick to a content strategy without even thinking about it.Set the strategy you want, from how many of each format and topic to how many posts attract, build trust and sell, and the "Surprise Me" button will plan your content according to that strategy.
Always know where each post is up to.Drag each post from Idea to Script, Create, Edit and Post on your status board.
Never start from an empty box.Every format has its own script template, so you're never stuck.

What you get

Everything you need to plan, nothing you don't.

Your week, at a glance

  • Seven day cards. Type a post into any day, drag it to move it, and tick it off when it's published.
  • A tracker to track your progress, like "3 of 5 posts planned."
  • A status board, so you always know what's scripted, filmed, edited or waiting on a brand.
  • Inspiration and braindump boxes to catch this week's ideas before they disappear.
  • 'Surprise Me' button fills your empty days from your own ideas in one click, following the content strategy you set.

Every post, all in one place

  • Format, topic, platforms and status, right on the post.
  • Optional funnel stages: tag what each post is for (Attract, Build trust or Sell), so every week moves your audience closer to buying.
  • A script template for every format, so you never start from a blank box.
  • Your caption, notes, images and videos right alongside the script.

Your ideas and your month

  • One Idea Bank where all your content ideas are stored and tagged with their format and content pillar.
  • Bring your existing ideas over in one go with a CSV upload.
  • A monthly calendar view of everything you've planned.

Made to fit how you work

  • Plan more than one account, each with its own ideas, plans and color palette.
  • Set your own topics, formats, platforms and weekly strategy, including the mix of Attract, Build trust and Sell posts you want each week.
  • Pick from nine color palettes, from bright and playful to calm and minimal.
The Content ideas page, with saved ideas on colorful cards, with unused ideas marked Unused
Every idea in one place
Planstead settings, with accounts, content pillars, platforms and script templates
Your accounts, pillars, platforms and script templates
Color palettes from bright and playful to calm and minimal

How it works

Up and planning in three steps.

1

Open it.

After you buy, you'll get a link and an access code. Open Planstead in your browser on your laptop, tablet or phone and enter the code once to access it.

2

Fill your Idea Bank.

Type in your ideas, or upload them all at once. Then add your content pillars, platforms, posting goal and weekly strategy. (Don't worry, Planstead includes a 10-minute walkthrough video that will show you how to set this up.)

3

Plan your week.

Add ideas to your calendar, type new posts straight into a day, or tap 'Surprise Me' to plan your content for you. Then move each post across your status board as you script, film, edit and post.

Ready to plan your week in one click?

One-time payment of $49. The price goes up on Monday, November 16 at 11:59pm EST.

Get Planstead for $49

Who it's for (and who it's not for)

Planstead is for you if you're:

  • A content creator, UGC creator, or influencer who wants to post consistently without the Sunday-night dread
  • A business owner who makes your own social content
  • Anyone posting regularly on social media
  • Running more than one account, like a main account and a niche account, or client accounts
  • Creators who want a digital planner that feels fun and cute, not corporate and spreadsheet-y

Planstead isn't for you if you:

  • Work in a team that needs shared workspaces or real-time collaboration
  • Want a tool that posts to your accounts automatically. Planstead is a planner, not a scheduler.
Nesha, creator of Planstead, laughing in a field of pink flowers in a straw hat

Why I made this

Hi, I'm Nesha.

I'm a content creator and educator at @neshawoolery, and I also run a travel account, @travelwithnesha_. So every week, I'm planning and creating content for more than one account.

And for a while, I dreaded it.

My ideas were scattered across my Notes app.

I tried using Notion for planning instead, but it just never stuck. It felt clunky, overcomplicated and honestly a bit boring.

Content planning was missing two things I really needed: fun and simplicity.

So I built the planner I wanted. A home for all my content ideas and plans. A digital planner that feels like a paper planner: cute, simple, and fun!

Now I use Planstead to plan my own content every week. And on the weeks I'm short on time, the Surprise Me feature fills my week from ideas I've already saved.

Now, I look forward to planning my content every week.

I made Planstead so you can feel that way too.

Nesha x

What creators are saying

Message from a Planstead beta tester: Girl I love the surprise me button. Planning my content used to take me 2-3 hours, and the surprise me button made my plan in 2 seconds LOL. As someone who hates using Notion, THANK YOU for creating this. Notion is too clunky and complicated for me but this felt simple to learn and use.
Message from a Planstead beta tester: Thanks for the early access! I used it today and I am in LOVE. I love that it feels like a beautiful paper planner and how simple it is! I can't stand using spreadsheets so this is perfect for me. Thanks!!
Message from a Planstead beta tester: I'm so happy I got to be a beta tester, thank you! I love how simple this tool is and how much faster it makes content creation for me. Sometimes I just don't have the energy to plan content so I like that this can do it for me.

Planstead launch price

$69$49

One-time payment. No subscription.

The earlybird price ends Monday, November 16 at 11:59pm EST. After that, the price goes up.

What's included:

  • Lifetime access to the current version of Planstead
  • The Content Ideas CSV template, so you can easily import your existing content ideas.
  • The quick-start guide, where I show you how to use Planstead and how to set up your content strategy and ideas.

By completing this purchase, you agree to instant access and accept that your right to cancel ends once access begins. All sales are final and refunds aren't available. This doesn't affect your statutory rights.

Get Planstead for $49

You'll get your access link and code straight after purchase.

Questions, answered

Do I need to pay for Claude or any other AI tool to use this?

No, you don't need any AI subscription to use this tool. It opens in your browser at planstead.app.

Is it a subscription?

Not for launch buyers. You pay once and get lifetime access to the current version of Planstead. A bigger, expanded version is planned for the future as a separate monthly subscription. You won't need it to keep using your version, but if you'd like to subscribe so you can access more features, you'll be able to.

Can I schedule or auto-post my content from Planstead?

No. Planstead is a planner, not a scheduler. It doesn't post for you and doesn't connect to Instagram, TikTok or any other platform. You can mark posts as scheduled to keep track of what you've set up in your scheduling tool. (I personally schedule my content in the platforms themselves. E.g. Instagram, TikTok, YouTube.)

Is Planstead an app or a website?

It's a web app. It runs in your browser at planstead.app, so there's nothing to download or install.

Why use Planstead instead of Notion or a spreadsheet?

You can plan in Notion or a spreadsheet, but you have to build the system yourself first, and keep it going. Planstead is already built for content creators. Your week, calendar, ideas bank, post statuses and script templates are ready the moment you open it. Surprise Me fills your week from your own ideas in one click, following the content strategy you set up in Settings. And because it’s colourful and simple, it’s something you’ll actually want to open, not another template you abandon after a week.

Can I use it on more than one device?

Yes, but your plans don't sync between devices automatically. To move to another device or browser, download a backup from Settings and then restore it on the other device.

Can I plan more than one account?

Yes. You can add multiple accounts, each with its own plans, ideas, settings and color palette. It's great for a main account and a niche account, or a business and a personal brand.

Can I import my existing ideas?

Yes. Upload a CSV file to import your ideas in bulk, or you can manually add individual ideas.

Does this include a tutorial on how to use Planstead?

Yes, there is a 14-minute tutorial included that shows you how to use and set up Planstead. Your purchase also includes a CSV template to use for uploading your content ideas.

It says I can set up my strategy in “Settings”… what if I don’t have a strategy?

This part is really simple. And there’s a short lesson inside Planstead that shows you exactly what to do. Setting up your strategy takes five minutes.

When does the launch price end?

Monday, November 16 at 11:59pm EST. After that, the price goes up.

Can I get a refund?

Because you get instant access to Planstead, refunds aren't available. This doesn't affect your statutory rights. You can read the full terms here.

What if I need help?

Email support@neshawoolery.com and we'll help you out.

Your content deserves a home.

Imagine actually looking forward to planning your content, because it's now fun and simple.

Imagine being able to click a button and your entire week of content is planned for you, in seconds.

That's what planning looks like with Planstead. Simple, fun, and finally something you'll keep using.

Get it for $49 before the price goes up on Monday, November 16 at 11:59pm EST.

Get it now

By completing this purchase, you agree to instant access and accept that your right to cancel ends once access begins. All sales are final and refunds aren't available. This doesn't affect your statutory rights.